The Master of Marketing program at KIMEP University is dedicated to train professionals who can successfully develop and manage marketing activities of organizations both in Kazakhstan and internationally in a socially responsible manner. The program provides outstanding preparation for a career in Marketing and Masters level knowledge to work in industry, consulting firms, non-profits, government, and other organizations where marketing adds value.
Unique characteristics of the program
The Master of Marketing has an innovative and progressive curriculum that matches leading Graduate Marketing programs around the world. The unique characteristics of the program include:
- Comprehensive curriculum consisting of master-level courses in all facets of marketing
- Opportunity to customize the program by selecting elective courses to fit specific career goals
- Global connections, international faculty and students body
- Courses taught at evening time, opportunity to work full-time while studying
- Development of research and analytical skills in the process of writing their Master Thesis project
- Opportunities to receive financial aid and scholarships
The Master of Marketing program offers a comprehensive curriculum consisting of master-level courses in all facets of marketing. Students can tailor the program to fit specific career goals by selecting electives courses of their interest. The program covers the fundamentals of marketing, as well as advanced topics in marketing research, consumer behavior, marketing strategy, marketing communications and brand management. It provides students with a foundation in the principles and practice of marketing in a local and international environment.
| Courses | Credits |
| Core Courses | 8 |
| Business Communications (Professional Foreign Language) | 2 |
| Organizational Behaviour and Leadership Ethics | 3 |
| Fundamentals of Management | 1.5 |
| Fundamentals of Marketing | 1.5 |
| Elective Specialized Courses
(Students must complete any 4 courses and Internship from the list below) |
15 |
| Digital Marketing | 3 |
| Strategic Brand Management | 3 |
| Integrated Marketing Communications | 3 |
| Strategic Marketing | 3 |
| Selling and Sales Management | 3 |
| Consumer Behaviour | 3 |
| Selected Topics in Marketing | 3 |
| Ethics, Responsibility and Sustainability in Marketing | 3 |
| Marketing Research | 3 |
| Event Marketing | 3 |
| Business Analytics | 3 |
| Project Management in Marketing | 3 |
| International Business | 3 |
| Internship: Directed Project in Marketing | 3 |
| Research Work | 6 |
| Final Attestation | 1 |
(depending on academic background and course load taken per semester)
Language of instruction: English
Form of study: full-time (classes take place primarily at evening time)
Number of credits: 30
The Master of Marketing program has been specially designed to prepare students to meet the diverse needs of the contemporary Kazakhstan and the worldwide employment markets. Upon graduation students will be able to compete with other highly qualified candidates in these markets. Furthermore, they will demonstrate a firm specialized theoretical knowledge in the field of Marketing. A Master of Marketing provides academically distinguished students the opportunity to develop many of the technical skills, advanced analytical skills and broad marketing expertise to build a career path across a variety of areas that offer great potential for professional growth, such as:
- General marketing
- Account management
- Customer service
- Marketing research
- Branding
- Advertising
- PR
- Digital marketing
- Sales