Research and Publications:
Rybina, Alpeissova, Dossova (2015) Analysis of Social Advertising Effectiveness. Bulletin of Al-Farabi Kazakh National University
Rybina, Alpeissova (2014) Employing student self-guided learning to bring undated and localized content to your classroom. In Business Education in Central Asia: Best Practices in Integrative Study and Teaching
Rybina (2013) Antismoking social advertising: An exploratory study of smoking-related risk perceptions and intention to smoke among adolescents in Kazakhstan. Vestnik KazNPU.