![elmira-bogovieva-e1413173424282](https://www.kimep.kz/faculty/files/2011/05/elmira-bogovieva-e1413173424282.jpg)
Research and Publications:
Elmira Bogoviyeva, (2015) “The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection”, chapter in the book “Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…”, ed. Leroy Robinson, Jr., published by Springer.