Larry Pleshko (PhD. Marketing, M.B.A, B.S. Engineering) is a Professor of Marketing with more than thirty years of experience in university-level education. He has been a full-time faculty
member at a variety of universities around the world, including Barry University, UAE University, Kuwait University, Curtin University, and American University of Ras AlKhaimah. His
area of expertise is marketing management and strategy. Dr. Pleshko has published more than fifty international journal articles, mostly in the area of service businesses such as banking, fast-food restaurants, or coffee-shop retailing. His teaching is mostly centered upon marketing principles, marketing strategy, consumer behavior, market research, and promotion management